How ready is your business for the social age?
Here Jon Ferrara, Ted Coine and I discuss the role of networked employees and their value to social businesses in today’s social age. We talk about how to create the right cultural environment in an organization and how leaders can become social leaders to attract today’s top talent, engage their workforce and inspire their customers and partners.
it’s about a shift to Me-as-a-Service
How businesses can leverage connected employees to grow
It starts with culture.
It’s about a mindset of helping and serving.
It’s about enterprise networks that connect collective knowledge and experience.
It’s about building 360° networks to bring the “best” solutions in the collective organization to clients and partners.
recent study shows 85% of employees would prefer to work for a social CEO — [a Blue Unicorn]
People want to work with leaders that are open, transparent and engaged.
We are shifting from an environment of command and control, to connected and collaborating – this is about how people work – a new way to work.
A social workforce is a workforce that’s engaged by interaction and inspired by purpose.
It’s about tapping into this collective social capital to drive new innovation and new value.
What it all means
This discuss will help you understand what all this means and what it looks like in business today. This is important for today’s workforce and for today’s social, connected and empowered customers in the marketplace.
this is about a future-of-work… that’s already here
We share case studies as examples and tell stories of how others are succeeding with this approach. Hope you find this helpful.
The audio starts off a little garbled but repairs at about 20 minutes.
I see more in depth stories and case studies of businesses doing this right, I would encourage you to check out A World Gone Social, by Ted Coine and Mark Babbitt.
To manage your most important relationships in social, I would encourage you to try Nimble.
For lots of additional resources on social leadership and social business, head on over to ExecutiveSocialAcademy.com.