A neighbor got duped by this scam, as I’m sure many others have as well, so I feel compelled to giver people a heads-up on this new digital identity theft tactic.

Many computer and identify threats today, can come from seemingly innocent and disguised tactics, sometimes hiding in plain site.

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Scenario:

Fake computer support call.

The main target for this particular scam are baby boomers (high bank account balances, perceived lower technical savvy). Please share this with your parents and grandparents so they don’t get caught off guard like my neighbor.

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What happened:

A man called saying he was responding to a computer technical support ticket and was calling to help with a reported computer problem. To ‘troubleshoot’ the computer problem, he would need online access to the person’s computer. The unsuspecting computer owner provided their email and then accepted online remote access, giving the “technician” complete and open access to their computer. The “technician” pretended to fix a ‘printing’ problem, and in the process, installed malware on the person’s machine. Over the next few days, the malware monitored the person’s computer, recorded their bank log in information and quietly sent that information back to the “computer technician” who then proceeded to log into the person’s bank and transfer out thousands of dollars, in small less noticeable increments.

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What to do:

Don’t be tricked by this clever scam.

If you don’t remember calling technical support, you probably didn’t.

If you are not aware of a problem with your computer, you probably don’t have one.

Don’t fall for the ‘your husband’ or ‘your wife’ called trick.

Only work with technical support when you call them, not when they call you.

Don’t ever accept a remote log in or remote desktop control from any source you are not 100% certain is a trusted company or IT support with whom you initiated the interaction.

If you are not sure, of the authenticity of any technical support interaction, hang up.

When in doubt, use good judgement and error on the side of extra care.

If you are just not sure… first, get the help of a friend or family member that you trust and have them help you get support for your computer or help you interact with technical support for a real problem that you may be experiencing.

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Plain site:

Sometimes digital threats are hiding right in plain site. The reality is that you just have to be aware, ask questions, and be smart.

IBM Connect 2016 is just days away!

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To help you  get the most value at the IBM Connect 2016 conference, here are 10 key tips on how to best prepare for the event as well as key event logistics and highlights to know.

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In this episode, we cover the Top 10 Things To Know

(1) Airport transportation – discount coupon

(2) Hotel transportation

(3) IBM Event Connect App – networking and custom agenda builder

(4) BP Summit Day schedule & speakers

(5) Main Conference schedule & speakers

(6) Business Partner Cafe – meetings & meet ups

(7) Technical Labs

(8) Harry Potter special event

(9) Joining the event digital conversation

(10) Sponsor insight

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Next Steps

Download and print the Mears Transportation Event Shuttle Discount Coupon

Get the IBM Event Connect App (iOS).

Get the IBM Event Connect App (Android).

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I hope you find this information helpful. Thanks for listening in on the What You Need To Know Series.

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Safe travels to Orlando.

I’m a reader and enjoy sharing good reads to family, friends and colleagues.

As a proponent of continuous learning, I wanted to share my top 5 recommended business reads from last year. These books provided tremendous insight and value around productivity, strategic thinking, entrepreneurship, connected leadership and public speaking.

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Essentialism

By Greg McKeown

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No book impacted me more than this book; it’s my #1 recommendation.

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Topic –  Focusing on what matters

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Tip – An ‘essential’ ready for all of us in today’s overloaded, over stretched, overwhelmed environment of busyness.

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For whom – Special recommendation for people in leadership, management and executive roles.

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Check out the book.

Recommend Read - Essentialism

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The Compound Effect

By Darren Hardy

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Topic – Your actions over time and the long-term impact that has on your life.

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Tip – An important read in leading an intentional purposeful life we can control through seemingly small daily choices of what we eat, what we do, what we build. Small changes compound over time into big outcomes (good or bad). I found this to be a big wakeup. It’s like investment principles applied to life – relationships, health, work, happiness.

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For whom – Really, I would recommend this to everyone, but particularly for anyone who feels their relationships, friendships, health or work is slipping. This is an important read for anyone who feels like they need some course corrections.
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Check out the book.

Recommended Read - The Compound Effect

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Bold

By Peter Diamandis and Steven Kotler

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Topic – Three sections: 1) How to apply exponential thinking to make a dent in the universe – with both startups and enterprise. 2) The psychology of bold exponential thinking. 3) KEY – Best practices of engaging and tapping into today’s connected economy; crowdfunding, communities, collaboration, competitions.

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For me,  I really valued the perspective of thinking bigger, much bigger, and on the power of connected crowds.

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For whom – Entrepreneurs, entrepreneurs, managers, leaders, executives.

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Check out the book.

Recommended Read - Bold

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SuperConnect

By Richard Koch (author of the 80/20 Principle)

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Topic – Power of networks and the strength of weak links.

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Tip – Tremendous insights into the drivers of today’s connected economy, the real value of networks with people and the commonly underestimated importance of weak links (second tier connections with people different than you or outside your close network circles).

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For whom – Social leaders, Blue Unicorns, social business and digital strategy professionals, leaders and executives, startups, disruptors.

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Check out the book.

Recommended Read - Superconnect

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Talk Like TED

By Carmine Gallo

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Topic – public speaking (Ted style talks in particular).

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Tip – What works and what doesn’t. Proven tips to engage audiences and really connect with people in a meaningful way. I was on the road a lot in 2015 speaking and Carmine’s insights enabled me to bring my game to an entirely new level of confidence and impact.

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For whom –  Leaders, speakers, managers, influencers. Incredibly incredibly incredibly helpful for anyone who does a lot of public speaking or wants to improve their public speaking skills.

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Check out the book.

Recommended Read - Talk Like TED

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Take a look at these books. Great reads for the holidays! Hope one or more of these helps you in business and in life. If any of these resonate with you, pass it along.

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A good book is a great gift to someone who might really need it.

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Best

SB Unboxed WYNTK - Technical Labs - 400

To help all business partners and clients in technical roles better understand the great opportunities to engage the IBM product development, research and design teams, I wanted to share insights on the Technical Labs in the “What You Need To Know” Series on IBM Connect 2016. Since more than half of Connect attendees are in various technical roles…. I thought this might be good info to know.

Your opportunity to directly engage the development, research & design teams

In this episode, we unbox the following:

(1) The Technical Labs: what are they and when

(2) What’s the value for you
(3) The Meet the Developers Lab
(4) The Design Studio Lab
(5) The Research Innovation Lab

Plus a special bonus tip on what you’ll find in the Research Innovation Lab. Hint: it has to do with Cognitive.

 

 

Next Steps
To learn more about IBM Connect 2016, the Technical Labs, the new Session Preview Tool and more, go to ibm.com/connect.

This post was first published on the IBM Social Business Spotlight blog, where you can find lots of valuable insights around collaboration, customer engagement, social analytics and more.  I would encourage you to check it out.

 

SB Unboxed WYNTK Sponsorship

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IBM Connect 2016 – Opportunities to engage new clients

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To help you get a better understanding of the sponsorship opportunities, here are my top 10 insights for Sponsors in the special “What You Need To Know Series” for IBM Connect 2016, coming to Orlando, Florida, Jan 31-Feb 3.

Several New Introductions: new venue, new EXPO, new booth designs, new promotion options, new special event

There are several new introductions, guided by business partner requests, providing IBM Business Partners fantastic new opportunities at this year’s event.

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In this episode, we cover the Top 10 Things To Know

(1) The new property and centralized EXPO

(2) Timeline

(3) The Solution EXPO

(4) Levels of sponsorship

(5) Special new Marketing Promotion Opportunities

(6) Solution alignment

(7) Demographics

(8) Booth designs

(9) Pre-planning

(10) Next steps

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Next Steps

If you are interested in sponsorship opportunities, or have questions, please contact Tony Donald at .

Download copy of the full IBM Connect 2016 Sponsorship Prospectus.

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For more information about IBM Connect 2016, head over to ibm.com/connect.

This post was first published on the IBM Social Business Spotlight blog, where you can find lots of valuable insights around collaboration, customer engagement, social analytics and more.  I would encourage you to check it out.