On the water’s edge in San Diego Ca, over 2,000 social business thought leaders and practitioners recently gathered for two days, at the Social Media Marketing World conference.
Getting off the plane, I enjoyed my first @Uber – a driving social mobile cloud data business – pure awesomeness of user experience. I knew right then, this event was going to provide valuable insights… and I decided right then, I’ve had last ride in a taxi.
Across industries, from enterprise to emerging startups, from hi-tech to pool installation, social business is reshaping today’s economy and completely changing how businesses and customers engage. Completely changing.
The event left an impression on me. A transformation is underway and gaining momentum. In 2013, the event had 300 attendees, in 2014, the event sold out at 2,000. This was a social event, not just by topic, but in the experience… how the agenda was structured, how people connected before the event, how people collaboratively and openly discussed their business experiences, how people gained from the collective insights. Hands down, most valuable event I have ever experienced.
With >5,000 words of notes, an iPhone full of chart images and an inbox full of LinkedIn connections, I left with some key takeaways to summarize here . Continue Reading…